Before...
- Refresh the same storefronts by hand
- Copy ASINs into Keepa one by one
- Forget which leads were new, saved or ignored
- React late when an active seller starts listing again
Storefront monitoring for Amazon sellers
Watch their storefront. See every new ASIN. Review it before it gets buried.
Track Amazon seller storefronts from one browser dashboard. SellerTrace monitors the sellers you add, catches new products, shows the Keepa and offer metrics, and helps you review leads faster with AI Search, filters and seller activity signals.
New products in one feed
Built for sellers who want to spot new leads first
Real-timestorefront monitoring
50-500active sellers by plan
UKAmazon marketplace focus
Extra featureson Pro and Ultra
Monitor storefronts
Review Keepa stats
Find retailer matches
Discover new sellers
The shift
Stop checking competitor storefronts by hand.
For sellers who still open the same storefronts, compare ASINs manually and lose track of what changed, this is the workflow SellerTrace replaces.
With SellerTrace
- Add seller IDs once and let the dashboard watch them
- See new products with Keepa, FBA and FBM metrics
- Use AI Search to review likely retailer product pages
- Spot active storefronts with seller activity monitoring
Core app
Set up once, review tracked storefronts on autopilot.
Three steps from adding a seller ID to reviewing new products in the dashboard.
Add seller IDs
Paste seller IDs, choose who to monitor, and keep paused sellers out of your active limit.
Background monitoring
SellerTrace checks tracked storefronts server-side and keeps your dashboard updated.
New product review
Every new ASIN lands in the feed with metrics, links and review tools.
Feature tour
Know what is included before you choose a plan.
Starter covers the product feed and manual review tools. Pro and Ultra add the extra sourcing and alerting layer for faster lead checking.
Core
All-in-one product feed
Every plan gets the browser feed with product images, sales rank, monthly sales, buy box, FBA/FBM prices, offer counts, stock signals and direct Amazon/Keepa links.
Pro/Ultra
AI Search
Shows priced retailer product pages under the lead, ranked so the best matches are easiest to check first.
Pro/Ultra
A2A Lead Monitoring
Flags likely Amazon-to-Amazon leads using Keepa history.
Core
FBA-aware filters
Filter the feed by price, offers, rank, monthly sales, Amazon status, fulfilment price and stock. Pro and Ultra can also filter by A2A Lead.
Pro/Ultra
Smart Filter
Type what you want to see, such as low-rank products with strong sales, and SellerTrace applies the matching filters.
Pro/Ultra
Activity Monitoring
See which tracked sellers are posting new products, with activity bars that make active storefronts easier to spot.
Pro/Ultra
Discord alerts
Send new leads into your private Discord channel with the product image, key metrics and review links attached.
Core
Seller management
Add, pause, resume and review sellers from the browser. Privacy mode can hide seller IDs when recording or sharing your screen.
Pro/Ultra
Seller Explorer
Turns buy box and co-offer signals from your own feed into recommended storefronts you can add next.
Who it is for
Built for sellers who watch the market closely.
Whether you track a handful of storefronts or monitor larger seller lists, SellerTrace adapts to how you source.
Online arbitrage sellers
Track sellers that keep finding products and review their new ASINs from one feed.
A2A and repeat buyers
Track sellers that regularly list products worth checking for Amazon-to-Amazon opportunities, repeat buys, and fresh storefront activity.
FBA teams and VAs
Use privacy mode, saved leads and filters to keep product review organised across a repeatable workflow.
Plans
Choose how many sellers you want to track.
Every plan includes the online product feed. Pro and Ultra add AI sourcing, A2A Lead Monitoring, Smart Filter, Activity Monitoring, Seller Explorer and private Discord alerts.
Starter
For focused sellers who want the core storefront feed.
50active sellers
£29 / month
3-day free trial. Then billed monthly. Tax included where applicable.
- Online product feed
- Automatic background scans
- Keepa stats and graph links
- Buy box, FBA and FBM metrics
- Saved and hidden products
- Manual product filters
Pro/Ultra features
Most popular
Pro
For regular sourcing with AI-assisted review.
150active sellers
£89 / month
3-day free trial. Then billed monthly. Tax included where applicable.
- Everything in Starter
- 1x AI usage
- AI Search retailer matches
- A2A Lead Monitoring
- Smart Filter
- Activity Monitoring
- Private Discord alerts
- Seller Explorer
Ultra
For larger seller lists and heavier daily sourcing.
500active sellers
£249 / month
3-day free trial. Then billed monthly. Tax included where applicable.
- Everything in Pro
- 5x AI usage
- Highest seller capacity
- Built for larger daily lead volume
- Priority support and onboarding help
Start with a 3-day free trial. Subscriptions are handled securely by Stripe. After checkout, use the email and licence key sent to you to open the online dashboard.
FAQ
SellerTrace questions, answered.
Everything you need to know before tracking your first storefront.
How is SellerTrace different from Keepa?
Keepa is built for one-off lookups, you paste an ASIN and read its chart. SellerTrace watches whole storefronts in real time and can ping your private Discord channel the moment a tracked seller lists a new ASIN, with the product image, rank, sales, buy box, FBA/FBM prices, offers, stock, Amazon status and Keepa links attached. You also set alert filters, so only leads that match the rules you care about ever ping you.
How many competitor storefronts can I track?
It depends on your plan. Starter is built for a focused watchlist, Pro gives growing sellers more room, and Ultra is for larger daily lead review. You can also pause sellers you are not actively watching, so your active slots stay focused on storefronts worth monitoring.
How accurate is Seller Explorer?
Seller Explorer uses buy box and co-offer signals from your own feed to surface related storefronts worth checking next. It is designed to point you toward better seller targets faster, while you stay in control of which sellers get added and monitored.
How fresh are the scans?
Every tracked storefront is monitored in real time. New ASINs are usually detected within seconds of the competitor listing them, well ahead of any tool that relies on manual lookups or scheduled scans.
Which notification channels are supported?
Pro and Ultra support private Discord alerts. Join the SellerTrace Discord, connect your account, and SellerTrace creates a private alert channel for you. You can enable pings per seller and use product filters so only the leads you care about trigger alerts.
What extra features do Pro and Ultra get?
Pro and Ultra include AI Search, A2A Lead Monitoring, Smart Filter, Activity Monitoring, Seller Explorer and private Discord alerts on top of the core product feed.
Can I pause sellers?
Yes. You can pause, resume or remove sellers from the dashboard. Only active sellers count toward the plan limit.
How do I log in after buying?
Stripe checkout sends you the access details for the dashboard. You can log in at licence.sellertrace.app or from the Login button on this site.
How do I get support?
Email support@sellertrace.app or join the SellerTrace Discord.
Ready to monitor storefronts properly?